In May, mother-daughter duo Meg and Maddie Antonelli, who review new foods on TikTok, photographed themselves in their car in the parking lot of a grocery store in Florida.Meg lifted the container Powdered dill pickle seasoning from Sam’s Club. Maddie, a bag of goldfish original crackers.
“Goldfish, if you’re looking at this, I think we need to make this flavor.” Florida Moff 3After tasting the results, Maddie declared, “This is unreal.”
Goldfish maker Pepperidge Farm hasn’t made an Antonelli flavor yet, but pickle condiments have gone from chips and popcorn to dips and salads and even pizzaSome pickled spice foods have been around for decades, but the flavor’s versatility and social media virality are helping the product thrive.
According to food and beverage researchers, the pickle flavor hits all the right notes for those looking for bigger, bolder, brighter, tarter flavors, especially those under 40. increase. Seasonings for pickles are versatile: they can add sweetness and sourness, and be subtle enough to add other flavors. Iria market research company.
“It’s the tangy spiciness that appeals to many consumers, especially younger consumers. Nations Restaurant News“And I don’t think anyone would say, ‘I’ve tried a lot of bold flavors and now I’m going back to bland flavors.'”
for decades, Country Home Creationsis located in Goodrich, Michigan and sells pickle mixes made from family recipes. Vice President Stephanie Jones said: “There are definitely a lot of pickle lovers out there. Last year the company had to increase production by 30% to meet demand, she said.
Major snack brands have also introduced pickle-flavored products. blue diamond almond released spicy dill pickles The March 2020 version has the tart and spicy flavor they say consumers are looking for in a snack. Frito-Lay makes pickle flavored chips. Raise, Doritos and recently frill,line.trader joes dill pickle falafelsay that dill pickle seasoning blend It sold out as soon as it hit stores in May.
DiscoverFresh Foods launched a pickled dill dip four years ago, but it didn’t sell as well as the company expected, Haskell said. The product was removed from shelves for six months as the company reworked the recipe to replicate the taste of fried pickles, a popular appetizer at restaurants and food trucks. Dip was reintroduced on the moon.
Haskell said: “Some people love pickles and can’t keep this out of the fridge.”
Tonio Viscusi Angela’s concessionsSelling Food at Fairs says it has received dozens of requests from customers for pickle pizza over the years. He and his wife, Colina Viscusi, experimented and eventually settled on a recipe with white he sauce, mozzarella, dill pickles he chips and ranch his dressing. He introduced it at a drive-thru food fair event he attended on the East Coast in 2020.
The customer liked it and ordered additional pies. “I didn’t invent this,” he said. “But I’ve mastered it.” Last year, he made pickle pizza a permanent menu item.
Social media has fueled the pickle flavor craze.companies like grillo picklestraditional pickles and fresh salsa (pickles de gallo) has started collaborating with larger food brands using social media. in April, depression staged Limited release Grillo potato chips, and in June Ithaca hummus Grillo flavored dips follow. (Grillo’s says about 600,000 bags of Utz chips have been sold, and the company plans to make the chips again for Costco in October.)
“There are so many ways to enjoy food,” says Eddie Andre, Branding Director of Grillo’s Pickles.
What does the fun future look like for pickle spices? Food editor Thorne thinks kimchi and Japanese pickled vegetable flavors could be the snack industry’s next big thing.
Florida TikTokers’ Meg and Maddie Antonelli keep trying all the pickle options. They make her twice a month home-made pickle pizza, smear burgers with pickle dip, and combine pasta with dill pickle condiments.
“I love pickles, so I wish this was always trendy,” said Meg Antonelli.